Sciame Homes today announced Carmelo Gencarelli recently joined its Palm Beach office as Vice President of Business Development. Carmelo brings more than 20 years experience as an architecture, construction, marketing, sales and strategic business development executive. During his extensive international career he has worked in the acquisition, renovation, financing, operation and marketing of luxury residential real estate projects worldwide.

Sciame Homes today announced the recent completion of its professionally led corporate rebrand. Distinguishing itself as a dedicated member of the Palm Beach community, Sciame Homes commissioned the rebrand to encompass the expectation-setting tagline: We make great partners and the corporate website, sciamehomes.com.

If Palm Beach’s real estate players have learned anything from house hunters over the past few years, it’s this: Brand new, by and large, is rarely out of style.

And if brand new also happens to be stylish and move-in ready, then so much the better.

Such were the guiding principles when Sciame Homes of Palm Beach began developing on speculation a new Island Colonial-style house — with distinctive hanging balconies — at 225 Plantation Road, six streets south of the Palm Beach Country Club.